Wow, how interesting, when in the very conservative world of the auto industry is undergoing serious change. For a long time we watched as companies produce more and more powerful engines. Then came Tesla and began to promote the idea of electric vehicles and gradually reached for it. Against this background, the news that appeared recently, makes you wonder about the entire automotive industry, because at this time the company that all life in the ”roaring” cars have achieved a lot in Motorsport, and became the legendary brand said that he fully switches over to electric cars. This turn waited for a few. If anything, I’m talking about the British brand Lotus.
Such ”Oldies” as I associate with the legendary Lotus team in the Formula 1 performed at the black-and-gold machines. It was attended by nearly five hundred Grand Prix, winning from them nearly eighty. During the years of performances the team won six Championships among pilots and seven constructors (awarded to the team behind the scenes, which in total scored the most points for the season).
The previous paragraph may be reduced to five words ”gasoline in their blood”. Against this background, many who are not familiar with Motorsport, or simply enjoys no historical and modern cars, I would say that it was ”the same British company that helped make Tesla Roadster”.
Will be right both those, and others. Even those collectors who are happy owners of Lotus Seven, Lotus Elan and any of the many versions of the Lotus Esprit. For all this will be a legendary brand to which everyone has their own attitude. Only now it completely changed its development vector.
Electric cars Lotus
Speaking to British car magazine Autoexpress, CEO of Lotus Phil Popham said that the company will release another combustion engine before it will fully switch to electric platform. Here is a twist…
The car should be out in the next two years. All due to the fact that it is likely to be developed, and so to cut the ends to even put a cross on the developments, no one yet ready, but for the determination, the Director can understand that in this idea he is a firm believer and was able to convince other people that needs make decisions with him.it may on the contrary he was convinced of the correctness of this position. In any case, people who hold such positions, have enough information and intuition to understand what they are doing.
If many makers of electric vehicles and governments that support them, mainly talking only about the environment (which is doubtful) and the cost, the Lotus is considering a transition to new energy sources from the point of view of increasing the efficiency of cars.
According to the head of the Lotus, electric storage platforms provide the desired torque characteristics, the weight distribution and offer new design opportunitiesthat are not usually provided by cars with internal combustion engines.
The British company gave the world the automotive industry a lot, despite the fact that large it can not be called. She set the trends for many sports cars and widely distributed its principle of ”first simplify, and then ease”. So many manufacturers have done, without trying to optimize everything, but just removing everything unnecessary and then working with what is left. For a sports car it’s just the Golden rule. An example embodiment of such a rule is the Lotus Elise, which has a lot in common with the Tesla Roadster and that will probably be re-released in an electric version.
New cars Lotus
Now the management company insists that the change of priorities is not a simple pursuit of popularity on the wave of hype around electric vehicles. They believe that it is not contrary to the philosophy of Lotus in the future and is its evolutionary development.
Not everyone knows, but the company has already shown one of his crazy car. He got the name Lotus Evija, was presented last year, estimated at $ 2.3 million, and should receive a charge, which is able to fill its battery in 10 minutes.
Who owns Lotus
It should be noted that the Lotus belongs to the Chinese company Geely, as well as Volvo and Polestar. Since the acquisition of Volvo Cars from Ford in 2010, the Chinese put a lot of effort and money in to refresh the brand Lotus and add a range of new models. It was allocated more than eight billion dollars and now it’s beginning to bear fruit.
Investment in the brand is not limited to it development. Geely promotes the idea of unification. In the end, we can say that the translation of the Lotus to electric vehicles is more than just changing one brand. Gradually, this can be the basis for the electrification Volvo cars and Geely itself.