Scientists have proven that augmented reality is changing the behavior of people

A new study by scientists from Stanford School of Humanities and Sciences proves that previous experience of augmented reality (augmented reality, AR) significantly changes human behavior in the real world even after he ceases to use an AR headset. To clarify this fact a group of scientists led by Professor Jeremy Bailenson helped three experiments involving 218 volunteers. The results of the study specialists were published in the journal PLOS ONE. Press release research published on the website of the Stanford University.

In the first experiment, the participants were shown a realistic 3D model of a man named Chris, sitting on a chair in the room (picture was created using augmented reality technology, that is, the superimposition of the virtual image layer on the image of the real physical world). Volunteers were asked to perform the task with anagrams while Chris watched them watching. Scientists have found that people, as in the case of the presence of a true man, literally felt the presence of Chris, which in turn affected the speed of composing anagrams. Participants noted that the presence of a person in an augmented reality that they are being watched, making the decision task more complex.

In the second experiment, the scientists decided to test whether the participants to sit on a chair, where previously sat Chris. It turned out that despite the lack of a virtual human on a chair, none of the participants used this time AR headset, did not dare to sit on this chair. Even when people took the headset 72 percent of them did not dare to take the chair and Chris sat on the right side.

“The fact that none of the participants who used the AR headset sat down on the chair that had previously been a virtual avatar, was a surprise for us”, — commented the results of Bailenson.

“These results show how the depth of the content augmented reality can be integrated into your physical space, changing your behavior and attitude with him. Interestingly, the feeling of the presence of AR content was observed even after participants removed their headset”.

In the last experiment, the researchers combined the pairs of people who were in the AR headset and without it. There was a chat, after which people with headsets noted that they felt less connection with his companion.

“We found that the use of augmented reality technology can change your behavior: how you walk, how you turn your head, how to perform a variety of tasks and how you communicate in the social sphere with other real people in the room” — sums up Beilenson.