One of those models — not the person. Guess what?

The virtual model taking over the fashion industry, catching her by surprise real top models. Girls avatars, whose appearance created using IT, not experiencing difficulties in choosing clothes, do not sit on the exhausting diets, not looking for expensive contracts, however, are very real life. However, only online. IMMA, the name of the heroine of our today’s news is still new to this world, but attracts attention. Thanks to the bright and fashionable selfie and style urban digital Instagrammodel was able to attract attention of almost 60 000 people subscribing to her channel. And yet, she has managed to participate in the creation of promotional photoset for a company-manufacturer of cosmetics Kate, as reported by Japanese website I-D.

The immu, whose name translates from Japanese as “now”, has created a CGI Studio Modeling Cafe. These guys at the time had a hand in creating to photo-realistic animated film “Kingslaw: final fantasy XV” (2016), the film “Godzilla: Rebirth” (2016) based on the hugely popular game The Legend of Zelda: Breath of the Wild, as well as, for example, a very interesting and funny Japanese commercials, enticing tourists to visit the island of Kyushu.

IMMA was so realistic that at first glance can not understand, see if you gloss a virtual model or a real live person. How notes portal SoraNews24, most of the credit for this belongs to the stylists specializing in women’s skin, which, together with Modeling Cafe participated in the creation of natural color, texture and structure of the skin the virtual model. In addition, the effect allows you to enhance the right game with light and interesting film setting.


In one of his last photo shoots for the online magazine of IMMA is in a frame with two real live models Maben and Aria. For makeup and hairstyle of all three models answered the hairdresser and makeup artist Torii. The creators photoset, inspired by the popular Instagram filters “Kawaii” decided to see how widely they will be able to push the virtual boundaries of the model, which is 100% is the embodiment of their imagination.

And the idea of the readers seemed even more convincing, the magazine conducted typical in such cases, the interviews with models in which “participated” and IMMA. Questions for the latter was in the same spirit: “Who was your inspiration?” “Singer Björk. Her work is always bordering on the real and the unreal. As sung in the song “All is Full of Love”, it is possible that someday artificial intelligence will understand what love is. And she, in turn, may be all that you can imagine”.

These answers, of course, was written by a man, given the current rapid pace of development of these technologies, each time becoming easier to imagine a day when AI will be able to give such detailed, philosophical and at the same time, Flirty responses.

As with any expensive technology associated with artificial intelligence, and the ability to create realistic images of people, has its own downside. Model brands are beginning, though definitely until for the sake of hype and attract attention, “hire” these virtual models as IMMA, leaving the real behind accelerating train of technological progress and depriving them of income. And ModelingCafe in turn wants to turn his model into the Immu even more “real”, creating with her ultra-realistic animations, which will make it completely indistinguishable from a real person.