Pepsi plans to place giant ads the night sky by using satellites

The Russian company StartRocket, about which we wrote in January — then she has no customers on the horizon, said that it intends to launch a cluster cube-Sats in space that will act as “orbiting Billboard”. This Billboard will be projected huge ads right in the night sky like artificial stars. And the first customer will be PepsiCo. She uses this system to promote the “campaign against stereotypes and unjustified prejudice against gamers” within the promotion of the energy drink Adrenaline Rush.

Soon is Pepsi is even in the sky

Yes, the project sounds like a complicated joke. But a spokesman for PepsiCo in Russia Olga Mango confirmed that cooperation real.

“We believe in the potential StartRocket,” she replied. “Orbital billboards is a revolution in the communications market. That’s why, on behalf of the Adrenaline Rush and energy soft drink of PepsiCo in Russia, which supports all the new and unconventional — we agreed on this partnership.”

Plans StartRocket highlight is the night sky became known in January. The company plans to use small satellites they were launched — with mierovej sails which will reflect sunlight to the Earth in the twilight of early morning or evening.

“The us is ruled by brands and events,” says project Director Vlad Sitnikov. “The super bowl, Coca-Cola, Brickset, Olympiad, Mercedes, FIFA, Saprin and the Mexican wall. The economy is the circulatory system of society. Entertainment and advertising — his heart.”

This sparked a strong reaction in people: few people want to see in the sky is annoying. Rumor has it that knocking down such satellites should be legal. And scientists are also concerned about this idea.

“The launch of such art projects without any commercial, scientific or national goals it would be unwise,” says Professor of astronomy, University of Michigan Patrick Seitzer.

Meanwhile, StartRocket claims that tested the technology with the help of a helium balloon that brought one of the reflectors in the stratosphere — where it could be seen from earth. The company now will prepare to taking the system into the orbit in 2021. For $ 20,000 you can buy eight o’clock in the advertising in the night sky.